An Architect Of Originality

Daniela Karnuts founded Safiyaa in 2011 with a bespoke take on modern elegance.
Named after her daughter and meaning purity, Safiyaa was created by a woman, for
women.

Safiyaa’s essence is rooted in the principles of sculpture and architecture, drawing
inspiration from the natural world to create a unique visual identity. Daniela’s goal is to
make women feel strong, assured, and authentic by providing an unparalleled and
sustainable modern luxury experience.

At Safiyaa, craftsmanship and technology meet empowerment. Daniela’s belief is to
refine, rather than define, a woman’s stylistic expression. Join Safiyaa in redefining
luxury with purpose and passion.

"Safiyaa’s made-to-order, fully customisable, and inclusive approach not only guarantees a perfect fit but fosters a profound sense of identity and connection. Most importantly, we provide a carefully curated journey, from design to delivery, celebrating individuality and self-expression by offering our clients the autonomy of choice."

Daniela Karnuts
CEO & Creative Director

Our Values

Craftsmanship

At the heart of Safiyaa lies a dedication to craftsmanship that celebrates timeless elegance, femininity, and modernity. Expert artisans, with meticulous attention to detail, create garments that feel uniquely personal to your style. Our made-to-order service brings each client’s vision to life—tailored for any occasion, style, or silhouette. Every garment tells a story of artistry and individuality.

Innovation

By merging enhanced 3D technology with the bespoke handwork of our artisans, Safiyaa offers a personalised and immersive experience. Within our Virtual Showroom, 3D digital avatars—based on real body measurements and proportions—ensure a customised fit for every woman, redefining inclusivity.

Responsibility

Driven by our made-to-order model, we produce only the garments we have committed orders for. Impeccably crafted from carefully sourced fabrics, each garment is stitched from start to finish by a single artisan.

Safiyaa is committed to sustainable, ethical practices that enhance your style while respecting our planet. By bringing each collection to life in our ateliers, we strive to reflect the same values we uphold in our own lives—creating consciously, responsibly, and with purpose.